Acquisitions

Building Controlled Acquisition Systems

Acquisition is about feeding the right attention into the launch. I design acquisition systems that support organic creator traffic rather than chasing volume for its own sake.

Leveraging Existing Audience Attention

The primary acquisition channel is the creator’s audience. Story content, sequencing, and repetition ensure attention compounds throughout the launch period.

Signal Over Noise

Instead of spreading effort across platforms, the system focuses on where attention already exists and uses structured messaging to maintain momentum.

Acquisition That Supports Conversion

Every acquisition touchpoint is designed to lead cleanly into the conversion system once the cart opens.