Launch Strategy

Executing a Structured 14-Day Launch

The launch strategy is the backbone of the operation. I run a 14-day launch framework built to generate anticipation, desire, and urgency before the product is available.

Daily Story Sequencing

For 14 days, I direct exactly what the creator posts on Instagram Stories. Each day builds on the last—shifting the audience from curiosity to “why don’t I have this yet?”

Cart Opened at Peak Demand

The cart opens between Day 10 and Day 14, once demand is already established. Orders are designed to come in immediately, not after the launch starts.

Proven, Repeatable Structure

This isn’t improvised. The framework follows a proven structure that prioritises timing, psychology, and momentum.